The idea was to create an integrated campaign for the annual Sacramento Electronic Music Festival (SEMF). This was this first time we were able to use our knowledge of systems and apply it to multiple, functional pieces. This project included a poster, post card, handheld schedule, and an item of our choice (I chose a VIP pass).
Extensive research on this existing venue and of other similar events gave me a variety of directions and themes to take this project. My theme was centered around the experience you would have at this event. I chose to focus on the vibrant energy, connectivity and a mixology of different styles and sounds you see and feel when attending this event.
For the poster I combined photography with connecting illustrative lines that create interesting and eye catching imagery. These lines are symbolic of the connection the viewer has to the music. I wanted a dark night time blue to mimic the dark atmosphere. With a contrasting yellow, I imagined them glowing under a black light. That affect would most likely come into play when attnedees would use the hand held schedule at the event.
Poster Front: Laura Smith
Poster Back: Sacramento Bridge
Subject: SEMF. music, audience
Genre: illustration, hand-held, typography, photography, multiple
Client: Graphic Design Program - Sacramento State
Editor: John Forest
Publish Date: December, 2013