Working as a team of four we were directed to develop or reinvent a brand personality of a chosen company. Research marketing strategy led us to brainstorm and produce various touch-points that could be used to gain brand awareness. Creating a brand book to accompany the touch-points helps document the brand concept, graphic standards and multidimensional application. The brand book also establishes the company morals, goals, mission and vision which are all essential for a business that wants to gain a specific audience and grow.
Our group decided to start a new honey business in the Sacramento area and we were inspired by an east coast existing company called beelove. We took their name and applied our own mission and vision to create a whole new company.
Logo: The beelove symbol encompasses many aspects of our company and attributes. The wings incorporate the letter B and a heart representing beelove. The body of the bee was inspired by a honey dipper and the dripping fluid motion of the symbol resembles liquid honey.
Touch-points: identity with business cards, stationary, website, honey jars with labels, honey spoons and suckers, gift boxes, sample sets, cough drops, tea boxes, recipe books, gift cards, gift bags, aprons, store front, mailer
Pattern: watercolor cheverons, watercolor washes, watercolor dripping honey, and hexagons
Words: serene, heartfelt, down to earth, wholesome, delightful
Authors: Laura Smith, Shanna Rossi, Hayley Lyons, Natalia Dzyndra
Themes: bee, love, serene, heartfelt, down to earth, wholesome, delightful
Subject: company branding
Genre: Print, group, identity, packaging, system
Client: Graphic Design Program - Sacramento State
Publish Date: April, 2014